Dan SalvainStrategic Content MarketingThe key challenges and opportunities for brands todayBranding is not just about creating a logo or tagline. It’s about building meaningful connections and delivering value that resonates.3d ago3d ago
Dan SalvainStrategic Content MarketingCreativity is your brand’s superpowerCreativity isn’t about your brand being flashy. It’s about building outrageously genuine connections with those you hope to serve.Aug 28Aug 28
Dan SalvainStrategic Content MarketingMoving from rebranding your offering to rebranding the problem it solves creates a stronger brand.Rebranding is more than just a new logo or a fresh color palette. It’s a strategic decision that can yield transformative results. Results…Aug 23Aug 23
Dan SalvainStrategic Content MarketingPeople care about your brand. They care about their problem.It’s not about what you’re selling. It’s about the difference your brand makes in people’s lives.Aug 15Aug 15
Dan SalvainStrategic Content MarketingDon’t rebrand your product. Rebrand the problem you solve.Become a trusted partner in solving their problems rather than simply a provider of products or services.Aug 9Aug 9
Dan SalvainStrategic Content MarketingHumor me: How laughter can build brand connectionHumor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.Aug 1Aug 1
Dan SalvainStrategic Content MarketingBuilding a brand personality to make your brand more humanUnlock the power of a brand that resonates with people on a deeper level, making your brand genuinely human and unforgettable.Jul 25Jul 25
Dan SalvainStrategic Content MarketingWe crave brands that are humanBy prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.Jul 18Jul 18
Dan SalvainStrategic Content MarketingHow brands use emotion to build powerful connections with prospectsWe need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect with them.Jul 12Jul 12
Dan SalvainStrategic Content MarketingThe crucial role of brand authenticityAuthenticity helps ensure your brand resonates with those you hope to serve, helping you build genuine connections and invaluable loyalty.Jul 5Jul 5