Dan SalvainStrategic Content MarketingWe crave brands that are humanBy prioritizing connection, brands can rise above the din and create a space where we all feel valued and understood.Jul 18Jul 18
Dan SalvainStrategic Content MarketingHow brands use emotion to build powerful connections with prospectsWe need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect with them.Jul 12Jul 12
Dan SalvainStrategic Content MarketingThe crucial role of brand authenticityAuthenticity helps ensure your brand resonates with those you hope to serve, helping you build genuine connections and invaluable loyalty.Jul 5Jul 5
Dan SalvainStrategic Content MarketingUsing visuals to heighten emotion in your brand storytellingThe right visuals can make your message come alive and forge a deeper connection with your audience. Picture that for your brand.Jun 27Jun 27
Dan SalvainStrategic Content MarketingContent is king, emotion is queen: creating content that makes people feelDethrone the dull and crown the compelling. Craft content that makes your audience laugh, cry, feel empowered, or inspired to take action.Jun 21Jun 21
Dan SalvainStrategic Content MarketingChoosing the right emotional appeals for your brandBy leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.Jun 131Jun 131
Dan SalvainStrategic Content MarketingFrom purpose to passion: building a brand narrative that resonatesPeople don’t just buy products. They buy into the stories behind them. Make yours a story worth telling.Jun 8Jun 8
Dan SalvainStrategic Content MarketingBeyond demographics: psychographics and the power of emotional segmentationDemographics provide a starting point, but psychographics unlock the true power of understanding your prospects.May 31May 31
Dan SalvainStrategic Content MarketingKnow their feels: How to discover the emotions that drive behaviorBy taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.May 23May 23
Dan SalvainStrategic Content MarketingThe power of brand storytelling: how to craft a narrative that stands outBy embracing storytelling, you can craft a unique brand narrative that resonates deeply with those you hope to serve.May 17May 17