Dan SalvainStrategic Content MarketingBeyond the logo: building a distinctive brand identityYour brand is more than a logo. It’s a story waiting to be told. Make it one that your audience will remember.·4 min read·3 days ago----
Dan SalvainStrategic Content MarketingDifferentiation vs. distinctiveness: the key to brand recognitionBy combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall.·2 min read·May 2, 2024----
Dan SalvainStrategic Content MarketingTips for long-term brand successThe most powerful way to strengthen your brand’s staying power is to stay committed to your ‘why’.·3 min read·Apr 25, 2024----
Dan SalvainStrategic Content MarketingThis is how to embrace brand purposeThis exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.·3 min read·Apr 19, 2024----
Dan SalvainStrategic Content MarketingWhy you need a compelling brandIf you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.·3 min read·Apr 11, 2024----
Dan Salva4 most read posts on branding and purpose in Q1 2024This quarter’s most-read posts dove deeper into everything from what separates ‘purpose’ from ‘mission’ to your brand’s most potent parts.·2 min read·Apr 4, 2024----
Dan SalvaThe art of subtractionSubtraction isn’t about losing something. It’s about choosing what matters most for your brand and letting go of the rest.·3 min read·Mar 29, 2024----
Dan SalvainStrategic Content MarketingPassion is your brand’s x-factorThe best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.·3 min read·Mar 22, 2024----
Dan SalvaWhy you should transform your tagline into a brand rallying cryAfter your logo, the most powerful expression of your brand is found in those words that sit there under your logo. Your rallying cry.·3 min read·Mar 15, 2024----
Dan SalvainStrategic Content MarketingYour brand’s benefits are not benefitsIt’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.·3 min read·Mar 8, 2024----