Here’s a roundup of some posts over the past months that can prove useful as you pursue or continue to evolve your purpose-driven brand. I’ve included a snippet from each post to give you a sense of the focus of each.


Over the past few years, we’ve seen a lot of organizations talk about purpose. If we’ve discovered anything, it’s that purpose comes in all shapes and sizes. Some purposes are world-changing in their scope. Some focus on the difference the brand can make in just one life. …


When you get right down to it, feeling like we are helping others is the thing that has the biggest impact on our happiness. There is an interesting post on Fast Company that delves into this. Here is an excerpt:

“When people see their work as connecting to a broader…


I have heard all the rationales from organizations of all types:

We sell a commodity.

It’s just insurance. It’s not revolutionary.

Our customers look at our service as a necessary evil.

These are the stories they tell themselves. Rationales for why becoming something extraordinary is out of their reach.

I…


It’s not very often that we hear someone talk about the value of wonder (a.k.a. awe) inside of an organization. After all, it can feel too touchy-feely or even frivolous for many businesses.

That’s unfortunate. …


There are times when it feels like things have plateaued. When you just can’t seem to move the needle. When you just feel stuck.

All too often I’ve seen sales & marketing leaders react to this by pushing messages that ‘sell harder’. …


I get lost still. Even after over three decades of doing this. Maybe you experience this. You’re digging into a complex challenge for the brand to address. You’re examining all the variables of your offering. Checking the competitive forces. Reviewing the market conditions. …


Take a good hard look at your brand. Can you concisely state what your brand stands for?

Now, look at all the products you offer. What does each of those brands stand for? Now, here is the key question. …


What can you say that will stop people in their tracks? What story could you tell that would cause a heart to beat a little faster? Or maybe cause goosebumps to rise?

We all look for those ideas that have this power.

Organizations that clarify their purpose have a natural…


Here is a collection of posts over the last quarter that I have found valuable. Each offers some interesting insight on the power of purpose as well as some useful guidance for putting purpose to work for you and your organization. I have pulled key quotes or added a short…

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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