Imagine you are the premier manufacturer of premium widgets. I’m not talking about those run-of-the-mill, wholesale club models. I’m talking about the Cadillac of widgets. Titanium plated with an x-347 polymer coating. You know, top-of-the-line. So is what you do (making really kick-ass widgets) your reason for existing?
Imagine saying that out loud. My reason for existing is to make top-of-the-line widgets.