You need to work on your brand purpose: 3 signs

There are some telltale signs that you could use the mojo that clarifying a purpose can bring to your brand. See if any of this sounds familiar.

1. Nobody knows what you stand for

In today’s world, prospects don’t just buy your products and services. They want to buy into what you stand for. If your offering stops at your features and functionality, you are leaving the door wide open for a savvy competitor to come in and dominate your market by helping people feel like their dollars are doing more. More than just purchasing. They feel like they are helping to support a purpose that makes a difference for those around them.

Brands that let people know what they stand for become beloved brands. And it’s not restricted to consumer products. It applies to business-to-business companies as well. If you have a brand (which every organization does), then you should have complete clarity about your brand purpose. And then make sure those you hope to serve have that clarity as well.

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2. Your prospects have to work too hard to figure out what’s in it for them