You before me. A genius idea for your brand.

A post from Fast Company introduced me to the Danish word ‘samfundssind’ which the post went on to define as “…to consider the needs of society above your own.”

The idea of samfundssind was used by the Danish to exhort the population to comply with the preventative guidelines during the pandemic. The result was low rates of infections and deaths in Denmark.

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.