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An organization’s purpose is the North Star which guides decision-making and sets the tone for the company culture. A well-defined purpose answers the question, “What is the difference we make in a life, a community, or even the world?”
A purpose inspires prospects, customers/clients, employees, and all other stakeholders. There are few things within the organization that have that kind of power.
Resist the urge to turn over its care to HR and/or the internal communications team
I have done a number of projects to help organizations clarify their purpose and then create compelling ways to communicate it.
Typically, it falls to the leadership team to go through the process of clarifying the purpose. But then, the purpose is turned over to HR and/or the internal communications team.
In some regard, this makes sense. In my book, Big Audacious Meaning , I talk about the importance of getting buy-in internally as a crucial first step once the purpose is clarified.
So what’s the problem, right?
The HR and internal communications teams I have worked with have been great. They did a good job of connecting with the team members in their respective organizations, helping to ensure everyone…
