When a message connects with you deeply, it’s more than just the words. It’s how those words are presented (type, weight, color, etc.). It’s how the visual amplifies the message and maybe even a secondary meaning of the message. It’s the design that balances it all, emphasizing the elements that need emphasizing. Understanding when to fill a space and when to leave it alone.
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.