We all want that brand story that feels undeniably irresistible. A story that effortlessly engages people. A story that inspires and creates a deep connection. So what’s keeping us from such a story? Here are a few of the usual suspects.
We all want that brand story that feels undeniably irresistible. A story that effortlessly engages people. A story that inspires and creates a deep connection. So what’s keeping us from such a story? Here are a few of the usual suspects.
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.