Why your brand message should be like an onion

In a previous post, I laid out 4 ways to improve your brand message. After writing that post, it occurred to me that I left out one of my favorite pieces of advice for any brand.

Be an onion

Layers. Onions have layers. Your message should have layers, too. Your message becomes exponentially more powerful when you can build in multiple meanings.

--

--

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store