Why you should transform your tagline into a brand rallying cry

Terms like “tagline,” “slogan,” and “catchphrase” get thrown around a lot. Often, they are used interchangeably to describe some summary of the brand. Maybe it’s a run-of-the-mill descriptor of what the brand does. Or maybe it’s some throw-away sentiment disguised in cute wordplay.

If that describes your brand, it’s time to understand what a huge wasted opportunity this is.