Bringing purpose into your brand story is one of the most potent things you can do to strengthen your brand. I have helped a number of brands do this over the years. Throughout that time, I have seen select brands accelerate the process. It happens when they follow a simple piece of advice I give. It’s advice that you can use to do the same. Here it is:
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.