Why you need to get ‘brand you’ right before you do anything

Bringing purpose into your brand story is one of the most potent things you can do to strengthen your brand. I have helped a number of brands do this over the years. Throughout that time, I have seen select brands accelerate the process. It happens when they follow a simple piece of advice I give. It’s advice that you can use to do the same. Here it is:

Clarify your personal brand before you attempt to do the same with your organization.

Why examine ‘brand you’?

Sometimes, you have people on your team who will just hurry through the process of clarifying the organization’s purpose, selecting a few phrases they think sound good. But ask them to clarify their own brand, and they slow down. They become more thoughtful about how to define the purpose they serve. Why? Because now it’s personal.

Asking them to clarify their personal brand is a powerful way to help them understand how they should approach the organization’s brand. Go through this process first, and you will amplify the results.

How to.

Encourage your team to answer the same three questions that you will ask them to answer for the organization’s brand:

• What are you best at?