As marketers, we must address those we hope to serve throughout all phases of their customer journey. We find ourselves asking if we should be spending more time talking with them at the beginning of the journey. At the decision-making point? Somewhere in between?
It’s too easy to get lost in the midst of all this. That can lead to it all feeling a bit overwhelming.
As the anxiety would rise, I would find myself asking how could I simplify. How could I get back to the one core truth that will help make all the decisions about the brand easier (and more potent)?
It is difficult to step back when you are in the middle of it. But when I would, I’d return to one idea that always changed everything. Love.
I can almost hear the eyes rolling with some of you and the thoughts that this is some let’s-hug-it-out-then-mediatate-on-our-mindfulness missive. But hear me out. Because there are some pretty incredible things that happen when your brand has love as its core driver.
Feel the love
When we feel the love, some powerful things happen within us. For example:
- Love builds an emotional connection. Love builds the strongest kind of bond with those you hope to serve. An emotional bond. When your primary focus is on their needs…
