When to use urgency and scarcity in your marketing
I have written in the past about the power of fear in marketing. Fear of missing out (FOMO) is a potent motivator. As such, it’s often abused by marketers.
There is a time and place to help prospects understand that an offer is ending. Or that a limited supply is depleting. But it can’t be the first and only way you engage with prospects.
As I mentioned, there are a lot of marketers who do that. Does it work? Sometimes initially. But at what price? It can cause a lot of anxiety and distraction for potential customers…