What you can expect purpose to do for your brand

I have been reading a few articles that question the validity of a brand taking a purpose-driven approach. The articles pointed to brands that have stumbled in their attempts. I’ve seen similar situations.

  • A brand tries to serve a purpose that is too broad (it’s going to take more than one brand to solve world hunger).
  • A brand tries to serve a purpose…

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.