What makes your brand story special? (It’s probably not what you think.)

Try this exercise. Answer the question, “What makes your brand story special?”

Are you thinking about what makes you different? Are you listing the unique things you offer or do? Maybe some stats come to mind like how many people you serve or the number of awards you’ve won.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.