We need fewer slogans and more rallying cries

Artificial intelligence tools are getting lots of play. I read about tools that will write emails, sales collateral, and more. The latest is a slogan generator.

Up until now, I’ve been kind of amused by all the ai applications. In my experimenting, they’ve returned mostly average results. So I haven’t said much. Until the slogan generator.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.