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We all want to be happier. Your brand can help.
When you get right down to it, feeling like we are helping others is the thing that has the biggest impact on our happiness. There is an interesting post on Fast Company that delves into this. Here is an excerpt:
“When people see their work as connecting to a broader purpose and helping other people to achieve their goals, they’re more satisfied with their careers. And, of course, satisfaction with your work generally lifts your overall sense of well-being.”
But what does that have to do with my brand?
At the heart of a majority of exceptional brands, you will find a dedication to serving others. To helping. The best ones put it before their objective of selling more stuff. Because they realize that if they serve others well, they will be rewarded. And rewarded more handsomely than those brands who look at their reason for existing as nothing more than creating an economic exchange. Moreover, the feeling that you’re helping is very purposeful. It’s something that can genuinely boost your happiness.
