Want your brand to be indispensable? Do these 2 things.

Your brand is most desirable when it becomes less about you and more about those you hope to serve.

You’ll notice I didn’t say ‘those you hope to sell to”. We need to change the way we think. Throw away terms like buyers, customers, and consumers. Those labels dehumanize this group. If we really want our brands to be highly valued, then we must recognize that we are…

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.