Unlock this brand superpower

There is so much we want to say about our brands. So much that we want people to know. It’s easy to work ourselves into a frenzy, cranking out message after message to make sure our prospects recognize all the features of our offering.

I had run into this not too long ago with a client who engaged me to help with their marketing. The client wanted prospects to know about the latest feature they added. Oh, and we…