This is how your brand story becomes magical

One of my favorite experiences at Walt Disney World didn’t happen in Walt Disney World.

Let me set the stage. Like many parents, my wife and I made the pilgrimage to the house of the mouse with our boys. We had scrimped and saved. We even drove the umpteen hours from the middle of America down to Orlando rather than pay the airfare for 5. You see, we wanted to spend our money on the…

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.