This is how to embrace brand purpose
Published in
3 min readApr 19, 2024
I’ve seen purpose become transformative when an organization gives itself over to what its purpose can do. That’s a blessing and a curse. You get to see how a purpose can make a real difference for those that the brand serves. But it also sets a high standard that not every organization is ready or willing to live up to — no matter how much they claim to be ready to embrace a purpose.