The ultimate brand strategy is love

Dan Salva
3 min readDec 23, 2021

There are a lot of ways to think about brand strategy. I’ve worked with a multitude of organizations. Gone through hours and hours of process. If there is one thing I’ve learned over all the years, it’s that the most potent strategies have all focused on the same thing. Love.

How do you make love the focus of your strategy? Here’s what I’ve learned.

Love is about an…

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.