There are a lot of ways to think about brand strategy. I’ve worked with a multitude of organizations. Gone through hours and hours of process. If there is one thing I’ve learned over all the years, it’s that the most potent strategies have all focused on the same thing. Love.
How do you make love the focus of your strategy? Here’s what I’ve learned.
Love is about an outward focus
When I speak of love, it’s not about working and obsessing over how you might get people to love your brand. It’s not about gathering love. It’s about giving love.
For that to happen, you first need to turn your focus outward. You need to love those you hope to serve.
That may seem like an obvious insight. But it is difficult to do. Our natural, self-preservation instinct is to think about ourselves first. Establishing and maintaining an outward focus takes real desire and conscious effort. After all, if it were easy to do, it would be the norm in our world and not the exception. Now let’s talk about how we put that into practice.
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