The top 3 most read posts on brand and purpose for Q4 2022

Dan Salva
2 min readDec 30, 2022

Over the past quarter, readers overwhelmingly gravitated to these 3 posts. There are common themes of empathy and selfless help that make brands successful. Those are good themes to reacquaint yourself with as you think about your branding efforts in the coming months.

  1. It’s not enough for your brand to solve a problem for your prospect.– Elevate above the category…

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.