The secrets to creating a killer brand rallying cry

Developing a powerful rallying cry may just be one of the most overlooked opportunities for a brand. Far too many brands settle for some self-serving statement. Or have nothing in place at all.

Below are 5 posts that span the last 5 years and offer invaluable insight when it comes to your rallying cry. They include:

• Help with understanding what a rallying cry can do
• Pointers for identifying what constitutes a great rallying cry
• Guidance on creating and evaluating your rallying cry

Each summary includes a highlight from the post as well as key takeaways. I hope you find them useful as you develop what will become one of your most valuable brand expressions.

Post: A tagline sucks. A rallying cry rules.

From the post: Think about summing up the essence of who you are in 7 words or less. Not describing who you are. Or what you do. I’m talking about capturing your essence. That magical thing that magnetically draws prospects to you. That rallying cry. That sounds awesome. Every organization should do that, right? Unfortunately, the vast majority either don’t understand this or are too lazy to create that stirring few words that inspire us.