The secret to getting them to like and trust your brand

Your prospects’ decision to engage with you comes down to two questions.

  1. Do I like you?
  2. Do I trust you?

At first glance, it seems like a pretty easy task to help them answer those. Except for that part where it’s not.



Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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