Member-only story
The secret to getting them to like and trust your brand
Your prospects’ decision to engage with you comes down to two questions.
- Do I like you?
- Do I trust you?
At first glance, it seems like a pretty easy task to help them answer those. Except for that part where it’s not.
You can’t expect to throw out a few of your top features, present your reasoning, and expect people to come running to your doorstep with cash in hand. We humans just don’t work that way.
For some brands it can take months — maybe even years — to build that elusive like and trust that turns prospects into clients or customers.
People are going to move at their own pace. Unless we do something to help expedite their journey.
Feeling vs. thinking
We make decisions with the emotional part of our brains. Oh, we may have some seemingly objective reasoning as to why we made the decision. But that’s just the rational part of our brain doing what it does. Rationalizing the decision that the emotional side made.
Why is this important? Because when we connect to the emotions of our prospects, we get closer to that part of them that decides if they are going to like and trust us.
