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The one rule you need for all brand decisions
I’ve been asked to write rules for organizations over the years. Everything from developing brand strategy to building a social media presence to creating verbal and visual executions. You can create a lot of rules and still worry that maybe you left something unaddressed.
It got me thinking that it would all be so much easier if we had some definitive guide. Like the commandments. Brand commandments.
Would there be ten of them? Would that be enough? Wouldn’t it be great if it was even simpler?
It made me think of the story of when Jesus was asked what was the greatest commandment. Jesus didn’t give a long list of the merits of each of the 10 commandments. He did just the opposite. In fact, he didn’t even choose one of the ten at all. I know it’s not written in any gospel this way, but I like to think of him answering by saying, “Look, it’s this simple. Love God. And love your neighbor. That’s it. (Sound of mic dropping).”
Really simple guidance. Admittedly, it’s not so simple to do. But really simple guidance.
The thing is, it didn’t make the commandments any less important. It just said if you’re getting confused or overwhelmed or overthinking it, just remember these two things. Brilliant.
