The most powerful branding guidance I received came from mom

Dan Salva
2 min readJul 11, 2019

When I was young, my brother and I found ourselves in our fair share of mischief. Since I grew up in a small town, it didn’t take long for word to get back to my mother. Of course, by the time we got home, my mom was ready with the usual litany of threats. Everything from groundings to the dreaded, “Wait ’til your father gets home.”

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.