The absolute best advice about what your website should say

  • Tell them what you do
  • Tell them why that applies to you
  • Tell them how to do business with you

The customer journey holds key

  • Who they are
  • How they get to our sites
  • What they are looking for at that moment
  • Their mindset at that place in time

What about that absolute best advice about what my website should say?

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.