The 5 most read posts on brand and purpose for Q4 2023

The most read posts in the 4th quarter of 2023 ranged from guidance on protecting your brand value to how to share your purpose-driven brand story. Here is a recap of the five posts that readers spent the most time with.

• Are you eroding your brand’s value? — Nurturing your brand’s value requires having respect for the work put into the brand. There is just too much at stake to ignore it.
• It’s time to take thankfulness to the next level — If you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
• Strategic brands have special powers — Do the strategic work when establishing or refreshing your brand. It will ensure you’re creating a brand that means something to those you hope to serve.
• How big of a role should emotion play in your brand? — While data and analytics are essential, never underestimate the value of a well-crafted emotional connection with your audience.
• How to achieve brand enchantment — the power of the purpose-driven story — A purpose-driven brand story fosters an emotional investment and ignites passion in those you hope to serve. It’s what makes a brand enchanting.

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations clarify their unique, undeniable, and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at https://www.dansalva.com on December 28, 2023.