Great brands know how to share. I’m not talking about letting us know about their most recent product rollout or sharing the latest news about their organization. I’m talking about the kind of sharing that delivers surprise and delight. Like sharing know-how. Or better yet, sharing something that entertains while it enlightens us. Or maybe even something that inspires. Brands that know how to do this are the ones that…
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.