Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention — from how to structure your brand to how to make it more inspiring. Here is a recap of the three posts that readers spent the most time with.
Over the last quarter, posts covering how to strengthen your brand commanded readers’ attention — from how to structure your brand to how to make it more inspiring. Here is a recap of the three posts that readers spent the most time with.
- From informing to inspiring: How to transform your brand — Are you ready to make your brand more relevant and meaningful to those you hope to serve? Here are some ways to make that happen.
- Want to acid test your brand? Write a case study. — The lowly case study is an underappreciated brand tool. Here’s why.
- Why you need to understand brand hierarchy — By crafting a thoughtful brand hierarchy, businesses can create invaluable clarity for each of their offerings while building an interconnectedness between all their brands.
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations clarify their unique, undeniable, and unshakable sense of purpose and create innovative experiences that bring it to life.
Originally published at https://www.dansalva.com on October 7, 2023.
