Test your knowledge on unleashing the power of purpose

There is not a lot of guidance out there when it comes to the process behind purpose. After working for years with organizations, I documented what I discovered in the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story.

Based on insight from the book, here is a short quiz on what it takes to unleash the power of purpose.

Question 1: Your organization’s purpose is:

1. Something the organization invents
2. Something the organization clarifies
3. Something developed by the leadership team

Question 2: When it comes to getting to your purpose, it is best to look:

1. At inflection points in the organization’s history
2. At the mission statement
3. At the CEO’s wife’s Facebook page

Question 3: An organization’s purpose lies at the intersection between:

1. Your brand promise, your organizational mantra, and your rallying cry
2. Your mission, vision, and values
3. What you’re good at, what you’re passionate about, and the difference you could make in the world

Answers