Purpose has been around longer than you have

Dan Salva
4 min readJun 25, 2020

I wanted to believe that we live in an enlightened age. After all, this is a time when organizations are having discussions about the responsibilities they have to all their stakeholders (as opposed to solely their shareholders.) For me, there hasn’t been a time like this in my career — a span that covers over three decades. Yes, truly there has been no other time like it.

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.