Purpose-driven brands understand what’s important. Here are 5 posts that explore that.

Here’s a roundup of some posts over the past months that can prove useful as you pursue or continue to evolve your purpose-driven brand. I’ve included a snippet from each post to give you a sense of the focus of each.

• The greatest addition to your brand is probably a subtraction — The biggest gain for your brand comes when you know what to eliminate.
• How to consciously redesign your business — “But how exactly do we as leaders consciously re-imagine our business? You connect to the fundamental drivers of human behaviour, our human dilemmas.”
• The Dutch secret to boosting joy every day — “There’s proof that adapting a voorpret mindset can actually improve our happiness.”
• A sense of belonging is what drives well-being — and it’s disappearing — “Enlightened companies create real value by inspiring and connecting people around opportunities to contribute.”
• Find your most compelling story with the Benefit-Of-The-Benefit Exercise — Your story can’t reach its full potential until we start talking about what all those benefits could lead to — the benefit of the benefit.

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail — a brand innovation company, helping organizations clarify their unique, undeniable, and unshakable sense of purpose and create innovative experiences that bring it to life.

Originally published at https://www.dansalva.com on September 10, 2021.