Purpose can move you from incremental progress to exponential gains

Why would an organization prioritize a way of doing business that leads to incremental gains rather than choosing a path to achieve exponential growth?

You might say that there must be unusual risk involved that keeps them from opting for the bigger prize. Because that would explain it.

But I can tell you that’s not the case. I’m fact, there’s more risk in choosing the incremental path. It’s a head-scratcher, right?

Choosing incremental progress

The fact is that organizations do this every day. I have seen it personally with the organizations I have worked with over the decades.

Here’s how it happens. The organization is not operating as well as it could. In some cases, it’s pretty broken. So the board brings in a new leader.

When I was new to the business world, I believed that these guys were savants. What I came to realize is that they all pretty much followed the same playbook. Come in and identify what you could change to garner a quick win (and make the board feel like they made the right decision hiring you). Then start to move the pieces around. Look to optimize wherever you could. Sometimes companies get put through a major reorganization. Divisions get upended. Some get…