Nobody has to tell you that we all are overwhelmed with the amount of content that floods everything from our inboxes to our social feeds.
We all feel it.
It’s not that content is bad. It can be awesome when you find that YouTube video that explains in two minutes how to do that thing you’ve been trying to figure out.
The trouble is, we have to wade through a lot of mediocre content. I mean a lot, a lot. I wrote about this in a post titled, Stop creating content. Please, just stop. And that was 6 years ago. Do you realize how much more content brands are assaulting us with since then?
A recent post from Digiday reported that agencies are starting to ask how much content is too much. And they are starting to consider that the content that they are cranking out may have a negative effect on the mental health and well-being of prospects.
Really? You’re just now getting an inkling that the anxiety-inducing stream of anxiety-inducing posts that you are generating may not be good for people? In fact, they may actually be, well, anxiety-inducing?
Sorry for the rant. But c’mon. We can do better.
I actually do have a simple solution.
