Making the leap from managing brand perception to building a powerful brand promise.

A brand is defined by everything an organization says and does. It is how the organization shows up in the world. As such, the brand creates a perception. A perception of what people can expect from the organization.

This is inescapable for every brand. Even if a brand doesn’t set out on the path to do the things that…

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.