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We get to the latter half of November and brands start spinning up their thankfulness/gratitude messages. Don’t get me wrong. I think it’s great that a brand pauses to express its gratitude. Whether that’s to their customers, team members, or partners (or all of the above). We need more gratitude in our world. But if you’re sending out a lone thankfulness message in November, you’re missing a bigger opportunity.
What gratitude can do
Gratitude can provide a boost for everyone from your clients and prospects to your own team members. Here are a few things gratitude can do for you.
- It refocuses you — when you express gratitude you focus more on those you hope to serve and less on yourself. That is incredibly appealing to your clients and prospects.
- It helps build trust — when a brand expresses genuine gratitude, it fosters authenticity. That authenticity helps you establish trust with your clients and prospects.
- It creates emotional connections — genuine gratitude can elicit an emotional response from those you hope to serve. We all know that creating emotional connections with clients and prospects is invaluable for building loyalty and even brand advocacy.
- It builds good juju with your team — showing gratitude…
