Irresistible solutions begin with purpose

Dan Salva
2 min readJun 11, 2020

Clarifying your purpose helps you identify the difference you will make in a life, a community, or even the world. Keeping this Big Audacious Meaning at the center of everything you do unlocks the potential for you to create solutions that can become irresistible.

Here’s what a focus on purpose does to make that happen.

  1. It shifts your focus to others. The idea of…

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.