How to keep your brand from being forgettable

Dan Salva
2 min readFeb 19, 2021

Here is the harsh truth about your brand and the vast majority of brands that populate our world. Nobody wants to hear about you. They don’t want to hear about your products or services. They don’t want to hear about your features or how you function. They don’t want to hear about any of it. Because they have busy lives. And with those busy lives comes a constant stream of challenges they need to deal with. So…

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Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.