Every great story has a villain. Star Wars has Darth Vader. Harry Potter has Lord Voldemort.
Villains play a crucial role. They introduce tension into the story. Tension that makes everyone want to root for the hero.
Every great story has a villain. Star Wars has Darth Vader. Harry Potter has Lord Voldemort.
Villains play a crucial role. They introduce tension into the story. Tension that makes everyone want to root for the hero.
Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.