How to do purpose — connecting your ‘why’ to your ‘what’ & ‘how’

I was watching a video from a brand that highlighted its newly updated program. In the video, the on-camera person stopped to tell us the brand’s purpose. Then, she went back to telling us about the updates to the program. I caught myself thinking about the purpose she shared and not really listening to the message about the updates. I recall thinking that it was a nice message…

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.