How to do purpose — connecting your ‘why’ to your ‘what’ & ‘how’

I was watching a video from a brand that highlighted its newly updated program. In the video, the on-camera person stopped to tell us the brand’s purpose. Then, she went back to telling us about the updates to the program. I caught myself thinking about the purpose she shared and not really listening to the message about the updates. I recall thinking that it was a nice message…