How ready are you and your organization to pursue a purpose?

Purpose is a topic that is finding its way into the conversations of more and more executive teams. Most generally agree that embracing a purpose is a good thing. Yet, there is hesitation. Some may not know what to commit to the effort since the outcome of pursuing an initiative can be challenging to quantify. There are plenty of studies of purpose-led organizations that have seen the boons, reporting increases in everything from team member engagement to growth in revenue.

I have felt this hesitation with organizations that have engaged me. When this happens, I have a bit of counsel that tends to surprise them. I recommend that leaders should examine whether or not it’s even worth pursuing a purpose for their organization before they get into the weeds of funding an effort.

That can stir the defensiveness in some. But it’s not meant to challenge their worthiness as an organization to pursue a purpose. Rather, it’s meant to help them gauge their readiness.

Here are three exercises I recommend to leaders to help them understand that readiness.

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Personal purpose

One of the things any leader can do is examine her or his personal purpose (as opposed to the…