How purpose will get your brand off the hamster wheel

I have had projects for brands where we couldn’t do enough. And couldn’t do it fast enough.

In a frenzy to drive conversions and sales, we’d pump out tactic after tactic. We hoped we’d hit on something that resonated. Or at least try so many things that the broad net would haul in the prospects.

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Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.

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Dan Salva

Dan Salva

Dan is an expert brand strategist and author of the book Big Audacious Meaning — Unleashing Your Purpose-Driven Story. He is a founder at Will & Grail.